2 Manifestos: From Martin Luther To Cluetrain

500 Years of Social Media

Summary of a presentation at a social media event:

A 5 minute journey from Martin Luther and his 95 theses that resulted in Protestantism (1517); to the Cluetrain Manifesto and their 95 theses that defined modern social media (1999).

Martin Luther demanded that the Catholic Church stop selling religion and Cluetrain demanded that companies stop selling their message. The story of two manifestos with the same message: stop trying to profit from being an intermediary and be honest.


The presenters will be chosen by voting on a Facebook poll. If you’d like to vote for it you can do so here.  It will take a little patience because it is a Facebook app and therefore [insert acceptably uncensored word here]. Thanks for taking the trouble.


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