Ravenna Third Place Books is an independent bookstore in the Ravenna neighborhood of Seattle. It is the model for a non-big-chain bookstore. The place is comfortable, clean (no cats), has a large and great selection of books, exceptional expertise and there is a great casual restaurant in the back (Vios) that is child friendly.
But in a world where discovery has moved online, how would you even know it? They decided to take a more interactive online presence motivated simply by extending their service to the Seattle community online. They didn’t launch a new web site or optimize everything for keywords, etc. They just put up a Q&A for their audience so they could extend their unique expertise and allow the audience to contribute with theirs.
After just “launching” and getting the first Q&A contributions, I decided to see how they would do in a Google search. I had been curious about getting a book set in Seattle and had already asked the question and gotten (as usual) great answers. So I just did that search (note: I did NOT try and game it by asking exactly the same question in Google that I did on the site as you can see from the search box and results list).
They ranked first. Amazing really. Click on it and try it yourself.